Points of Interest (POI) as a reliable data source for analysis, site planning, and software integration
Take advantage of up-to-date, accurate POI (Points of Interest) data covering mobility, retail locations, banks, and infrastructure throughout Germany. Our POI data helps you make informed location assessments, analyze the competition, better evaluate risks, or enhance your own software solutions with high-quality data layers.
Whether for strategic location planning, operational risk analysis, or data-driven use cases such as geomarketing: Our POI data provides clarity where well-informed, data-driven decisions are made.
Why POI data matters today
POI data reflects the real-world infrastructure of our economy and society.
It shows where offerings, services, risks, and points of demand and supply are actually located—and how these structures are changing.
When used correctly, POI data enables:
- In-depth location analyses and store site decisions
- Competitive and market analyses based on real data
- Risk analyses for insurance companies and public agencies
- Targeted geomarketing and outdoor advertising
- Digital map and software applications with real
added value
POI data replaces assumptions with facts—and brings complex relationships to light.
An Overview of Our POI Data
Static POI data
Our location data includes, among other things:
- ATMs
- Retail chains (e.g., retail stores, banks, restaurants, hotels)
- Electric vehicle charging stations for cars and trucks
- Truck parking lots
- Car parking lots
- Schools and daycare centers
- Hospitals and medical offices
- Pharmacies
This data is particularly well-suited for site evaluations, catchment area analyses (in combination with mobility data), service coverage analyses, competitive assessments, and long-term site planning. In addition, it can be published in directories (print or online) provided the appropriate usage rights are obtained.
Dynamic POI data
In addition, we offer POI data that may change on short notice based on events or status updates, including:
- Cash Services (Cash Withdrawals at Retail Locations)
- Construction Sites
- Road Closures
- Pharmacy Emergency Services
- Gas Stations with Real-Time Fuel Prices
This data is particularly valuable for operational use cases such as route optimization, service dispatching, operations management, and real-time information services.
Can't find the POI category you're looking for?
No problem. Thanks to our diverse and unique network, we can also implement customized, data-driven use cases. We work not only with traditional data providers but also with companies whose core business lies elsewhere yet generate valuable, actionable data—which is, of course, anonymized and GDPR-compliant.
This results in customized POI data solutions that go beyond standard databases.
Who uses our POI data?
Specialized companies
Management consultancies and companies in the fields of geomarketing, outdoor advertising, retail, telecommunications, banking, and insurance use our POI data for purposes including:
- Location analyses & branch planning
- Target audience and market potential analyses
- Competitive analyses
Risk analyses (e.g., for building and property insurance) - Planning broadband expansion
- Listings in directories
Public Administration
Our POI data supports state criminal investigation agencies, municipal authorities, and transportation planning offices within the public sector with the following:
- Identification and analysis of
crime hotspots - Risk, service, and
infrastructure analyses - Creating digital twins, e.g., for municipal advertising planning or for analyses aimed at reducing the carbon footprint
POI data is also often combined with mobility data for these applications
Software solution providers
We integrate POI data as separate data layers directly into your applications,
for example:
- EV charging stations for logistics and fleet management software
- Roadwork and closures for route optimization for trucks and field service technicians
- custom map and
information enhancements for web and mobile applications
Upon request, we can also create custom map solutions that incorporate POI data.
Data Availability & Timeliness
- Our POI data is characterized by the following quality features:
- Availability: Nationwide in Germany; other countries available upon request
- Update cycle:
- Standard POIs every 1–3 months
- Gas prices: updated every minute
- Best and most up-to-date coverage in Germany (e.g., > 400 retail chains with over 220,000 locations)
- Accurate and precise geocoding
- GDPR-compliant processing
Why choose POI data from Map and Route?
As experts in POI data, we offer more than just data delivery:
- Extensive experience in the areas of geodata, POI data, mobility data, and infrastructure data
- including integration into specific software solutions such as navigation systems or digital twins
- Robust data sourcing through a unique network of traditional and alternative data sources
- In-depth understanding of the strengths and weaknesses of individual data sources
- Personalized consulting to determine which data sources are optimal for your use case
- Customized data products, including the integration of multiple sources
- Seamless integration as separate data layers into your existing software landscape
Real-world example
A leading energy provider has integrated its own, previously unstructured POI data into the MapTrip navigation solution for its technical field service team using Map and Route.
Results:
- Easy maintenance of the company’s own POIs via a custom content management system (CMS)
- Automatic route optimization, replacing the previous manual process
Manual updates of POI data are no longer required
Turning POI Data into Competitive Advantages
POI data is more than just letters and numbers. It is the key to measurable competitive advantages, including:
- Better location decisions
- More efficient marketing campaigns and route planning
- Well-founded risk analyses
- More powerful software solutions
We help you harness this potential in a targeted way.
Let's talk about your specific use case
Every project is unique. Together, we’ll develop the right POI data solution for your project.
FAQ
What is POI data (Points of Interest)?
What is POI data (Points of Interest)?
POI data describes geographically specific locations such as retail outlets, ATMs, charging stations, parking lots, schools, clinics, or other relevant infrastructure facilities. It maps the actual service and supply structure of an area and serves as the basis for location analyses, planning, and decision-making processes.
For which use cases is POI data particularly well-suited?
For which use cases is POI data particularly well-suited?
POI data is used for a variety of purposes, including location and branch planning, competitive analysis, geomarketing, risk analysis (e.g., insurance), traffic and supply analyses, and integration as a data layer in software and mapping systems.
What is the difference between static and dynamic POI data?
What is the difference between static and dynamic POI data?
Static POI data describes permanent locations such as retail stores, ATMs, or schools. Dynamic POI data changes on short notice or continuously, such as construction sites, road closures, pharmacies offering emergency services, or gas stations with current fuel prices.
How up-to-date is the POI data?
How up-to-date is the POI data?
Most POI data is updated on a regular basis, typically every 1 to 3 months. Dynamic data, such as fuel prices, is updated every minute. The recency of the data is clearly indicated for each data category.
Is the POI data GDPR-compliant?
Is the POI data GDPR-compliant?
Yes. Our POI data is GDPR-compliant. It consists of location-based information that does not contain any personal data. If data from other sources is incorporated, it is anonymized and verified before use.
Can POI data be combined with mobility data?
Can POI data be combined with mobility data?
Yes. Combining POI data with mobility data enables additional analyses, such as catchment area and traffic volume analyses, location assessments based on real-time traffic flows, or the optimization of routes and service assignments.
In what formats is the POI data provided?
In what formats is the POI data provided?
The data is provided in standard formats or via an API, enabling easy integration into GIS systems, planning software, navigation solutions, or custom applications.
Can custom POI categories be provided?
Can custom POI categories be provided?
Yes. In addition to standard POI categories, we also provide custom POI data. We can combine various data sources and tailor them to your specific use case.
For which regions is the POI data available?
For which regions is the POI data available?
Our POI data covers the entire territory of Germany, including both urban and rural areas. Data for other countries and regions can be provided upon request, depending on the POI category, data source, and desired level of up-to-date information.
Our customers and partners
